West Country goes Digital – are Hoteliers ready ?

Parts of Devon and Cornwall are being switched to digital starting as soon as 8th April 2009, with the last area being switched on the 12th August at the peak of the summer season. “We believe that many hoteliers are still unaware that their current analogue channels – BBC1, BBC2, ITV, Channel 4 and Channel 5 will not be available to their guests if they currently receive them in an analogue format” comments Paul Chambers, Sales and Marketing Director at Airwave.