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Guestroom Entertainment Systems


Interactive TV systems turn a hospitality TV into a powerful information and marketing tool.  Fully customisable and remotely managed, well-designed systems elevate the guest experience and enhance a hotel’s operational efficiency.  

As technology advances, so does the list of embedded functionalities.  IP based solutions offer extra features such as catch-up TV services and smart apps, and PMS software automates hotel operations, integrates IT systems and enables two-way communication between the guest and hotel.

Systems come in all shapes and sizes and cater just as well for a small boutique property as a global chain of hotels.

To find out more about the full potential of a guest interface system, click here.

To see a full feature checklist, click here.

What makes a good interface?

Each individual system will depend on the user’s requirements – and can be very basic (featuring one branded welcome screen) or powerful. However, each system must share the same common characteristics and be intuitive and quick to operate.

It may seem obvious, but a user should be able to turn a television on and watch TV with a simple button click – avoiding unnecessary navigation, menus and ‘hanging.’ All other features should be easily accessible and again, able to navigate back to the channel with a click of a button.

Live interface examples

 Click the links to have a quick flick through some currently operational user interface designs, but please note - these are not fully operational examples.


Cuillins Hill Hotel - A conventional design, featuring a row of icons, positioned at the bottom of the display, and a dynamic date and weather feed (able to display centigrade do a tenth of a degree).

Malmaison York - A simple, but commonly requested GUI, featuring two options: terrestrial TV channels, VOD movies, and Chromecast.

Park Plaza Westminster Bridge - Installed in 1,650 rooms, this Otrum Enterprise system is one of the largest in the UK. It includes  hotel information pages, a welcome video, Airtime (the hotel movie streaming service), room service functionality, smart apps, Chromecast and catch-up TV & radio services.

Pan Pacific, London - Features an image slideshow and a large number of user options, reflecting the size and scope of the hotel.

Radisson Red, Gatwick Airport - Designed for maximum visual impact, incorporating a two image scrolling splash page, and user options requiring a click into the system.

Leven Manchester - A simple, but carefully designed GUI, in accordance with the Leven's design-led aesthetic. User options are heavily content focussed, to reflect the hotel's younger, more technically savvy guest demographic.

Whittington Lodge Farm - A simple, but striking design featuring a slideshow of local area imagery. Set-up for guests who wish to cast their own content, featuring a "connect your device" option and a direct pathway to Netflix.

How can Airwave help?

Airwave’s team of content engineers are experts in the design and deployment of all leading guest entertainment systems including: Otrum Enterprise, Otrum CTRL, AirMedia, Samsung REACH, Philips CMND and LG Pro:Centric. Equally proficient in RF, IP and DOCSIS systems, all the bases are covered!

For demonstrations of Samsung REACH, Philips CMND or LG Pro:Centric interfaces, get in touch: or 01403 783 483