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What does a signage CMS do?

A content management system is the "brains" of digital signage infrastructure, responsible for the customisation, scheduling, deployment and monitoring of media. Typically run via a cloud-based dashboard, a CMS can be managed remotely and as such, is operable by multiple users.

Create, customise and store content

A CMS acts as a storage point or library, housing media such as:

- Uploaded image or video files

- Template designs, widgets and GUIs

- Font, heading and colour design

- Access to RSS feeds, IPTV integration, weather & flight information etc

The best systems will feature a dashboard that's multi-functional, intuitive and operated by a drag and drop system.

Schedule content

Content scheduling is a key feature of most content management systems, allowing a user to schedule media across one, or multiple displays - these may be located in one location,  or across a national or even global portfolio of displays.

Schedules can be based on a daily routine - think 9AM to 5PM office hours - or a complicated timetable, designed to suit the changing needs of a dynamic business.

Content can be updated in realtime and used to "react" to events, facilitating an organisation's ability to disseminate information efficiently.

 Manage and monitor displays

The connectivity of each screen can be monitored via a CMS dashboard, offering real-time visibility of each display's network status. If any issues are apparent, the display can be troubleshooted and restarted/fixed via the click of a button.

This functionality is especially useful in the management of a large number of displays.


 To find out more about Airwave's portfolio of signage content management systems, get in touch: 0845 555 1212 or